About the Founder
Shashi Dosaj
Founder & Director, California Institute of Etiquette
Etiquette is not about rigid rules — it is about making others feel comfortable and respected.
Shashi Dosaj is a nationally recognized etiquette consultant, trainer, and speaker with decades of experience helping individuals and organizations present their best selves. Based in the San Francisco Bay Area, she founded the California Institute of Etiquette to bring world-class professional development to Northern California and beyond.
A Lifelong Commitment to Excellence
Shashi's journey into etiquette began with a deep appreciation for the power of human connection. Having lived and worked across cultures, she recognized that the most successful professionals share one common trait: the ability to make others feel at ease in any setting.
She trained with leading etiquette authorities and earned certifications that placed her among the most credentialed consultants in the country. Her programs draw on both classical protocol and the realities of today's diverse, global workplace.
Over the years, Shashi has trained thousands of professionals — from new graduates entering the workforce to senior executives at Fortune 500 companies. Her clients span industries including hospitality, finance, law, healthcare, and government.
Credentials & Expertise
Certified Etiquette Consultant
Trained and certified by leading international etiquette authorities
Corporate Trainer
Programs delivered to Fortune 500 companies, law firms, and government agencies
Speaker & Presenter
Featured speaker at professional associations, universities, and corporate events
Bay Area Based
Serving Northern California and available for national and international engagements
Organizations She Has Served
Fairmont Ghirardelli Hotel
Gilead Sciences
PwC
Canadian Consulate, San Francisco
ISACA / San Jose State University
Lafayette Chamber of Commerce
Bay Area Law Firms
Healthcare Organizations
Her Philosophy
Beyond the Rules
Shashi believes that etiquette is not a set of arbitrary rules — it is a framework for human dignity. Her programs are practical, culturally intelligent, and immediately applicable. She teaches not just what to do, but why it matters, empowering her clients with the confidence to navigate any professional or social situation with grace.
Work with Shashi
Whether you are an individual seeking personal refinement or an organization looking to elevate your team's professional presence, Shashi offers customized programs tailored to your goals.